What is leads for marketers & Sales? We all know the eternal fight between the marketing and sales departments about qualified leads! First of all, there is no such a thing called qualified leads in general, it depends on what you offer and whom you offered to… So, the teamwork (Marketer and sales) must agree on the brand persona as a first step. Then… set the ideal customer for your brand. After that, you can start your campaign and collect the result. This balance between marketing and sales departments can reflect on the whole company growth, based on (MarketingProfs) studies: "Companies with strong sales and marketing alignment achieve a 20% annual growth rate. Whereas, companies with a poor sales-marketing alignment have a 4% revenue decline. Companies with aligned sales and marketing generated 208% more revenue from marketing" Can you imagine the difference! All you need to do to reach that growth is making a clear agreement between the marketer and the salesman on the brand persona and the ideal customer persona for it, then enjoy your success! #RiseUp_Agency #Leads #Marketing #Sales #Advertising